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Intelligence Institute, Inc.
Corporate Entrepreneurship
Corporate Entrepreneurship
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Create
New Value A
corporate entrepreneur must step away from their organization's
exclusive focus of nurtuing and protecting its existing business and
consider new opportunities with
"fresh eyes". In doing this, care must
be taken to understand how far culturally an organization can stretch,
existing management's ability to oversee more and different businesses
and how new ventures may change the organization's risk profile.
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"Corporate
entrepreneurship", also known as "intrapreneurship" or "corporate
venturing", involves
the research, identification, creation,
development and management of new business ventures that are within the
resources and ability of existing organizations. Successful businesses
typically
operate where an organization’s ability to effectively
deploy its people and
capital converges with market opportunity (gold area in the
right diagram).
With established
organizations their focus is on the "gold" and they concentrate
and
refine their planning, management and execution skills in optimizing
this
opportunity. Eventually they develop a culture that promotes,
protects
and
perpetuates this. In doing so, they pull their
“circles” in to correspond as closely as possible
with
the gold “sweet spot”. This can lead to declining
growth and occassionally organizational failure. Mature organizations
often have difficulty creating new value, as they have concentrated
skills that optimize the present.
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We
know from experience that even very mature organizations can
successfully undertake corporate
entrepreneurship and create significant new value. Through the use of
proper methods, tools and leadership, organizations can determine
wether and how to expand one or more of their organization’s
“circles” to encompass new
opportunity. New
thinking must be introduced here, often requiring an outside
catalyst. In selecting new opportunities, existing management
may
need consultation and coaching to overcome the bias
of
their
existing business view. In creating and managing new
ventures assistance may be needed to insure that the right
people,
culture,
expectations, capital, controls, etc. for success exist and that those
of the
parent organization are not simply imposed. Finally, integration
assistance
will be needed. Much like with an acquisition, as the new venture
becomes
successful and takes on scale, its proper cultural and business
alignment with
the parent will be critical to its long term success. This is what we
have done and what we will do for you and your organization.
| Home | About | Corporate Entrepreneurship |
Corporate culture |
Execution Risk Management |
C-Level Advisory |
Team | Contact |
Austin,Texas ●
512-944-7018
●
info at 3iinc dot com